WHERE IT STARTED
Two brothers. One messy boot.
ROVA started with two twin brothers from Australia who loved camping. Every trip, the same problem: gear everywhere and no good way to keep it sorted in the car. Nothing on the market was worth buying. So we built it ourselves.
The first sketches came in 2024. A simple, no-drill cargo net that clipped straight onto the factory grab handles. By 2025 the first generation was out. Customers liked it. We didn't. The build wasn't good enough, and not every car has four grab handles. So it went back to the drawing board.
In 2026 we rebuilt it from the ground up. THE HIGHLINE™: a reinforced two-pocket design that spreads the load, cuts sag and holds more. OmniClips™ solved the grab-handle problem, so it now fits almost any car. Handles or not.
That's the start, not the finish. We're building a range of gear for rovers, made for every trip after this one.

We give back
Two trees planted for every order.
Small thing. We explore this planet, so we figured we'd give a little back. Every order placed with ROVA puts two trees in the ground. The trails, campsites and back roads you use our gear on deserve to stick around for the next trip too.
Shop THE HIGHLINE™
